Start a project — Locco Committee®

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01 / The problem

What needs to change?

Choose the closest frame. We are interested in the problem and the stakes, not in forcing your project into a service menu.

Brand / concept reframeThe value exists, but the position, story or visual world is not sharp enough yet.Select Launch / campaign directionA product, collection, service or idea needs a concept, narrative and visible force before exposure.Select Digital presence / websiteThe digital surface does not yet hold the real value, ambition or difference of the brand.Select AI adoption / creative systemsThe opportunity is clear, but the brand needs a useful system, a point of view and human judgement — not generic output.Select Senior creative directionImportant decisions need an experienced external eye: diagnosis, structure, direction and selective intervention.Select

02 / Investment

What level of ambition can the project sustain?

The budget does not buy a fixed list of deliverables. It determines depth, craft, speed and responsibility.

€5k—€10kA paid diagnosis, direction sprint, landing structure or another tightly bounded intervention.Focused €10k—€25kA serious reframe, first system, digital direction or launch with a meaningful visible layer.Core €25k—€50kConnected strategy, identity, digital, campaign or transformation work with broader responsibility.System €50k+A decisive launch, repositioning or transformation requiring priority senior direction and deeper execution.Priority

Full brand, launch and transformation engagements normally begin at €10k. The €5k—€10k range is reserved for a clearly bounded intervention — not unpaid speculative work.

03 / Stakes

What is really at stake?

No polished brief required. Tell us what is happening, what is not good enough and why it matters now.

The real problem

04 / Moment

Where is it right now?

The same problem needs a different response depending on whether it is forming, visible or under pressure.

Still an ideaThere is potential, but it needs structure before becoming visible.Shape Already exists, but not at the right levelThe current brand, product or presence does not express its actual value.Raise Launching soonA date or opportunity makes clear decisions and visible momentum urgent.Launch Needs a senior external viewThe need is not more random production. It is better judgement and direction.Direct

05 / Context

Who is behind it?

Enough context to understand who is writing, what exists already and who can make the decisions.

Name

Company / project

Role / responsibility

Current website, if it exists

06 / Review

One last look.

We review the relationship between the problem, the moment, the investment and the responsibility required. If there is a strong fit, we open the conversation.

Request received

Now we look at the fit.

Thank you. We will read the context before deciding whether a conversation would be useful for both sides.

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